2025 App Download Statistics, Usage Statistics, and Revenue Statistics

Here’s another instance where gaming ranks first on a usage list. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. For example, 47% of retail consumption comes from smartphone apps.

We’ll discuss this concept in greater depth as we look at mobile app usage statistics. By aligning your marketing strategy with these trends, you can improve visibility, optimize your acquisition funnel, and ensure your brand capitalizes on ongoing mobile app development growth. The mobile app industry is entering a transformative era, fueled by advanced technologies, shifting consumer behaviors, and a heightened emphasis on intelligent, user-centric experiences. Below are the key trends poised to shape the next generation of apps and redefine mobile app development standards in 2025 and beyond. To accelerate mobile app downloads, businesses need to come up with strategic monetization approaches.

A smartphone is undoubtedly the greatest option because people need to access maps and GPS services while they are on the go. You can see that users of Android and Apple devices behave differently from one another. As a business owner, you must analyze the market, the demands of your target audience, and future growth predictions to conclude some outcome. Each of the most popular applications has a variety of uses and may be used frequently.

Mobile app download stats show that more than 50% of US smartphone owners don’t download any apps on their phones. They tend to use the ones they already have but won’t install new ones. Combining two or more app monetization strategies, like offering a free version with ads and a premium ad-free version, lets apps cater to different user segments.

These apps have consistently high engagement and drive significant profits through in-app purchases and subscription models. However, other categories, such as business and education apps, are also experiencing growth. Apps have become integrated into our lives, with many of us using them daily to shop, read, play, communicate or entertain ourselves. It can be challenging to illustrate just how impactful they are. The statistics below help highlight the relevance of these applications in our lives and provide a foundation for the overall understanding of app download statistics. If you look at the amount of time people spend using mobile apps in various countries around the world, you will be shocked, just as I was.

In today’s digital age, mobile applications are extremely helpful tools for companies to reach their consumers and improve efficiency in their processes. As the demand for creative mobile solutions keeps getting higher, it is also obvious that the need for… As mobile apps become more integrated into daily life, concerns over data privacy and cybersecurity are escalating. Gaming remains the largest revenue-generating category, but entertainment and social media apps are closing the gap as streaming and shopping integrations become more mainstream.

PUBG Mobile brought in $2.6 billion in 2020.

WhatsApp, one of the most popular messaging apps in the world, is still the market leader in Great Britain. According to app usage statistics, UK users’ second favorite messenger service is Facebook Messenger, with 75% of MAUs. Finally, Snapchat comes in third, with only 25% of active users in the UK. Most users agree that retail mobile apps are superior to mobile sites.

Most apps make money through in-app ads, in-app purchases and/or subscriptions, with just a fraction being paid downloads. As 73% of millennials shop on mobile 4x per week, shopping apps have immense potential. Social media apps, communication apps, and mobile gaming apps are the most popular app categories.

Most Popular Apps Statistics (Highlights)

Even with a smaller mobile app market share, Apple users still spend more money. Apple users dominate app spending, at nearly double the rate of Android users. The mobile app industry growth will continue to increase over the coming years. Maps are commonly used on smartphones, and the fact that 96% of the overall digital time in the US comes from them confirms it. While video streaming seems to be the most popular app activity, 52% of users also watch vlogs on their apps. 72% of them stream music, while 48% of global users stream radio on their mobile apps.

57% say they use mobile banking apps to transfer funds, and 20% said they needed them to contact customer service. 19% of US citizens used mobile banking apps to open a new account. Finally, mobile banking usage statistics show that 17% use a banking app to reorder checks. We all remember what a craze Pokemon Go was when it was just released, but it looks like the app popularity isn’t going anywhere anytime soon.

• At Mobian, we focus on developing custom mobile applications that align with your business goals, whether you’re in medtech, fintech, or other sectors.
• Below are the key trends poised to shape the next generation of apps and redefine mobile app development standards in 2025 and beyond.
• Tracking churn patterns using mobile app statistics helps businesses develop effective strategies to engage users through personalized push notifications, rewards, and timely content updates.
• We did the math — divided by 12, the number of average app downloads per month stands at 18.1 billion, which means that 2020 saw 605 million downloads per day.
• Mobile app usage statistics show that an average user will spend 80 minutes listening to music on their mobile apps and 67 minutes on other types of entertainment.

With time, the App Store grew & currently boasts millions of mobile applications. However, those who download paid apps are more likely to be engaged. They are not going to spend money on something they would never use. Though custom native apps are expensive, the true cost and effort required to build a mobile app for your business is lower than you think. MobiLoud lets you do this by converting your existing website or web app into an app, for a low upfront cost, in less than a month.

While the number of Apple App Store apps that are available is growing each year, the percentage of download growth rate has been lower in comparison to Android’s Google Play Store. Nevertheless, based on the above information, I think it’s safe to say that the number of apps in each store does not correlate with the increase in app downloads at large. Therefore, before you even start getting people to download your app, you https://bcgamedownloadandroid.com/ need first to invest enough time in conducting in-depth research. Here I present the most important mobile app download statistics for 2025 that will help you get off the ground.

There you have it – all you need to know about the state of mobile apps in 2023. In June, marking Statistics Day, the National Sample Survey Office (NSO), under the Ministry of Statistics and Programme Implementation (MoSPI), launched the ‘GoIStats’ mobile application. The initiative marks a significant milestone in India’s commitment to making official statistics accessible and user-centric for all citizens. Whether targeting high-download countries like China and India or leveraging platform-specific preferences, aligning your e-commerce goals with mobile app trends is crucial for success. However, unless you are planning to develop a new app from zero, you will most probably not build a game app. Your business app should not include a gaming section in your app just to be classified in a more popular category.

Here’s what really blows my mind – add the 1.14 billion tablet users to the mix (that’s 36% more than in 2010), and you’ve got a massive audience just waiting for the next great app. News and information is another category that jumps out at me. While the smartphone usage is just over 40%, it’s still high considering all of the other platforms and outlets at our disposal.

Between 2016 and 2022, the number of downloads continued to rise. But in 2023, the total number of app downloads worldwide reached 257 billion, only increasing by 1% from the previous year. With 75 hours of mobile app usage per month, the 25–34 age group outperformed the 35–54 and 55 and above age groups by around 11 and 25 hours, respectively. Free apps account for 98% of total mobile app income worldwide. Just a small percentage of consumers are prepared to pay for downloads. Since more than 6.3 billion people use smartphones, the mobile app market has grown rapidly.

The growth rate for Google Play Store downloads was 31%, whereas Apple App Store had a growth of 2.5%. Free apps can be used as a pre-IPO startup for a new app idea. Even if you introduce your app as a free app, you can still generate revenue if you offer it for free. There are numerous other monetization options, including in-app purchases.

There are also alternative revenue tactics, such as providing in-app purchases. As of March 2024, around 97% of apps were available for free. Both marketplaces, Apple and Google have relatively more free apps than paid ones. This is because the great majority of programs on the Apple App Store and Google Play Store are free. If you own an existing business and have an app as an extension of that business to improve the client experience, you should definitely provide free downloads. When developing a no code mobile app, one of the first things you need to consider is your monetization approach.

To counter these high churn rates, developers must focus on improving user experience, providing regular updates, and addressing any pain points in the user journey. Engaging users with personalized content, notifications, and incentives can help boost retention and keep them returning to the app regularly. On average, an app loses 77% of its daily active users (DAUs) over time. This indicates that businesses should invest in the development of Progressive Web Apps (PWAs) and Lite versions to address app size concerns and enhance retention. Explore some very interesting mobile app statistics here and understand the future market of mobile apps. The domination of gaming applications continues; Newzoo forecast a global mobile gaming revenue of $117.8 billion in 2023.

For a common man, the GoIStats app allows easier access to government data without needing technical expertise or lengthy reports. It allows students, entrepreneurs, and researchers to explore key indicators in real time. Well, users spend 88% of their time on apps, which is super encouraging for anyone who plans on creating an app but is hesitant if it’s the right time. Despite their popularity, apps face significant retention challenges, with many users uninstalling them shortly after installation.